where branding and business collide

kaleio is a branding consultancy, leveraging business acumen alongside creative brand strategies to improve the bottom-line results for your company, and forward-thinking positioning of your brand identity. We create customized solutions for your unique challenges.

branding

Capabilities


Brand Name
Creation

Brand
Strategy

Brand
Architecture

Market
Research

Pricing
Strategy

Visual
Identity

Regulatory
 

Trademarks
 

Linguistics
 

Brand Name Creation

Our KaleioCreate™ system develops compelling brands with stories and elements that connect and build loyalty with their end-users. We combine our proven process with qualitative insights for creative direction, from your key target audiences.

Nomenclature for:
  • Brand name
  • Corporate identity
  • Taglines
Name candidates are screened for:
  • Trademark availability
  • Tested for linguistic clearance
  • Validated with key demographics
  • Market acceptance

Brand Strategy

Our StrategyMatters™ platform offers fully-customized research, allowing our clients to make data-driven decisions. We use proven qualitative and quantitative methods to help uncover solutions to your specific challenges.

Kaleio provides a blueprint for brand development.
  • Structures your brand portfolio to develop and maximize equity in your space.
  • Strategic positioning
  • Discover the keys to brand loyalty
  • Convey product attributes and benefits

Brand Architecture

Our StrategyMatters™ platform assists our clients with their brand architecture and portfolio needs. We create and organize brands, products and services to help an audience access and relate to a brand. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.

We explore the following strategies:
  • Branded House
  • House of Brands
  • Hybrid or Endorsing Brand
  • Visual Leveraging

Market Research

Kaleio provides customized research to identify ideal name candidates based on key metrics – validated by your target audiences.

Brand Name Validation Testing:
  • Associations
  • Fit to concept
  • Recall
  • Likeability Preferences
  • Memorability
Select Market Research Capabilities:
  • Awareness, attitude, & usage (AAU)
  • Brand equity & brand positioning
  • Concept testing
  • Brand tracking
  • Customer satisfaction studies
  • Logo & packaging research
  • Conjoint analysis

Pricing Strategy

Price says a lot more about your brand or product than the cost – it helps create market positioning and value. Our StrategyMatters™ platform helps clients match their pricing strategy to their value proposition through pricing research methodologies.

Ask your target market:
  • PSM (Price Sensitivity Meter)
  • Expectations vs. Performance
  • Perception Matching
  • NPS (Net Promoter Score)



price range » validate » optimize

Visual Identity

We approach each project with a refined balance of aesthetic design, implementation, and strategic considerations. We can develop a logo, create a packaging design, or develop uniform brand guidelines. We validate everything we create with your key demographics.

Regulatory

We have extensive experience developing memorable and approvable names for the pharmaceutical industry – our process is fully compliant with the latest guidance from all major safety authorities.

Pharmaceutical Naming:
  • Brand Name
  • Nonproprietary (USAN/INN)
  • Medical Device
We screen name candidates for the following:
  • Phonetic and Orthographic Similarity
  • Promotional or Exaggerative Analysis
  • Failure Mode & Effects Analysis (FMEA)

Trademarks

Our AvailaBrand™ platform includes trademark screening to uncover any potential conflicts in your desired markets.

We have trademark specialists to assist your legal team via our AvailaBrand™ platform - providing vital assistance in determining trademark viability. Our process covers all major global registries and individual countries upon request.

Linguistics

Our AvailaBrand™ platform includes linguistic screening to uncover any translation or transliteration issues with your name candidates.

Global Market Acceptance

We conduct linguistic screening in over 25 languages to identify:
  • Pronunciation issues
  • Negative connotations & associations
  • Colloquialisms
 

kaleio

Experience